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"Even if you’re doing A/B testing completely wrong, you are probably benefitting from it" erikbern.com/2014/07/30/in-defense-of-false-positives-why-you-cant-fail-with-ab-tests.htmlPermalink
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This is from 2014. @fulhack do you still agree with this post? I have read a lot of a/b test negativity over the years but my gut tells me this post is still right. But I don't have the background and experience you do.