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"Forays into more complex functions still should allow users to return to their comfort zone with ease, recover from errors, and explore at their leisure." boxesandarrows.com/focus-on-usage-maturity/
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"When stakeholders aren’t aware of usability issues with their existing system, or with their project idea, they tend to focus on the mid-level or proficient functions. Designing for “typical users” can often miss accessibility needs and first-time users."
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"Piling all the functionality onto the landing page clutters the experience and scares away beginning users."
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"a user needs to have enough success with the beginning functions to be willing to take on the next level functions."
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"Designing complex things is complex. Using them should be less so."