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When I worked at IBM building a new sales system, 3000 users was hyped and the load on the databases we didn't control was overwhelming. Had to perform a lot of trucks to make it work "at scale" @GergelyOrosz/1516429823954104324
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But at Ericsson, improving a cellular network configuration querying tool, 3000 was an insignificant number and scaling, actually meant massive (e.g. how many LTE antennas in Tokyo? With how many parameters updating in real time? Based on usage of how many people?)
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It really is interesting how different places define "at scale"