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"Many teams mistakenly focus energy and resources acting on statistically significant but inconsequential findings." boxesandarrows.com/how-to-determine-when-customer-feedback-is-actionable/Permalink
Mood +1 🙂
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"What one person may mean by a ‘frequent customer’ could mean something different entirely to another person"Permalink
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"UX researchers have concluded 'elaborate usability tests are a waste of resources'. Majority of UX issues discovered with five testers."